YOU WANT TO HAVE AN EXPLANATORY VIDEO PRODUCED? GOOD IDEA!
Your content communicated precisely and efficiently!
IN THE AGE OF INFORMATION OVERLOAD IT IS BECOMING MORE AND MORE IMPORTANT TO COMMUNICATE IN A FOCUSED AND EFFICIENT WAY.
An Explainer Video compresses your message and is easy for the customer to consume. The possibilities are almost unlimited. Whether on your website, in the shop window or at exhibitions. With explanatory videos your message gets across. Animated videos bind the visitors to your website and thus improve the bounce rate. Furthermore, videos improve the conversion rate. They arouse curiosity. After watching a product video, many customers look for further information. Did you know, for example, that YouTube is now the second largest search engine? People prefer easily consumable information.
I have listed just a few of the most important advantages here. Explanatory films are more than just pretty accessories. They are an integral part of your corporate identity. A successful explanatory video conveys information through sound, speech and images. For example, animations, infographics or real images are combined with each other. I would be happy to advise you and accompany you in every step of the production. From the idea, storyboard, choice of speaker to the finished product. If you are planning an explanatory film, please contact me. We can meet for a free of charge consultation .
%
consumers watch explanatory videos to learn more about products and service offerings.
%
Consumers indicate that they have made the decision to purchase an app or software based on a marketing video.
%
Companies use videos as a marketing tool.
Source: State of Video Marketing
WHAT EXACTLY ARE EXPLANATORY VIDEOS?
In short, all videos that convey content are explanatory videos. Therefore, the term is not very clear-cut. However, there are still some factors that are almost always present. Compared to e.g. documentation, explanatory videos are shorter. Complex topics are compressed to the essential and brought into a consumable and appealing form. Explanatory films can describe a product or service or contain completely different topics. The production method of the film is also not predetermined. Explanatory videos can be 2D, 3D or real film. Even though the majority of them are animated in 2D.
WHAT DOES IT COST TO PRODUCE AN EXPLANATORY VIDEO?
You have decided to have an explanatory video made and are wondering what costs are to be expected? The question of how much an explanatory video costs cannot be answered in a generalized way. The cost of a film depends on a variety of factors. Among them some that are self-explanatory, such as the length. Everyone should be aware that a five-minute film costs more than a one-minute film. A distinction must also be made according to how the video is made. Roughly speaking, you can distinguish between 2D, 3D and real film. Explanatory videos are mostly realized with 2D animations, since the costs are limited here. It is difficult to give a general figure, but for a well produced explanation video you can expect a medium four-digit amount (in €). More information about the costs of video productions can be found here.
How long does the production of an explanatory video take?
The production time naturally depends on several factors. For example, the length and style of the film play a major role. Furthermore, the amount of work involved in the illustrations and animations is decisive. For a 2D explanatory video with a length of 60-120 seconds, you can expect a production time of about 4 weeks. If your project is time-critical, the production time can also be shortened. However, this will add additional costs. You can find further information here.
WHAT EXACTLY ARE EXPLANATORY VIDEOS?
In short, all videos that convey content are explanatory videos. Therefore, the term is not very clear-cut. However, there are still some factors that are almost always present. Compared to e.g. documentation, explanatory videos are shorter. Complex topics are compressed to the essential and brought into a consumable and appealing form. Explanatory films can describe a product or service or contain completely different topics. The production method of the film is also not predetermined. Explanatory videos can be 2D, 3D or real film. Even though the majority of them are animated in 2D.
WHAT DOES IT COST TO PRODUCE AN EXPLANATORY VIDEO?
You have decided to have an explanatory video made and are wondering what costs are to be expected? The question of how much an explanatory video costs cannot be answered in a generalized way. The cost of a film depends on a variety of factors. Among them some that are self-explanatory, such as the length. Everyone should be aware that a five-minute film costs more than a one-minute film. A distinction must also be made according to how the video is made. Roughly speaking, you can distinguish between 2D, 3D and real film. Explanatory videos are mostly realized with 2D animations, since the costs are limited here. It is difficult to give a general figure, but for a well produced explanation video you can expect a medium four-digit amount (in €). More information about the costs of video productions can be found here.
How long does the production of an explanatory video take?
The production time naturally depends on several factors. For example, the length and style of the film play a major role. Furthermore, the amount of work involved in the illustrations and animations is decisive. For a 2D explanatory video with a length of 60-120 seconds, you can expect a production time of about 4 weeks. If your project is time-critical, the production time can also be shortened. However, this will add additional costs. You can find further information here.
HOW DOES THE PRODUCTION OF AN EXPLANATORY FILM WORK?
I assume an animated 2D explanatory film, as this format is by far the most popular. After each production step there is a fixed number of correction phases. The basic breakdown of an explanatory video production is as follows:
- Consulting and briefing
- Definition of objectives and target groups
- Concept and styleframes
- Storyboard and, if necessary, speaker's text
- Animation and motion design
- Voiceover and sound recording
- Delivery of the relevant data
Here you will find a detailed description of the process.
IN WHAT FIELDS ARE EXPLANATORY VIDEOS USED?
The areas of application are almost unlimited. With videos you can advertise your product on the Internet, in shop windows or at exhibitions. Here are the most common examples for explanatory videos use:
- Product video
- Image film
- Exhibition film
- Social media video
- App video
- Press film
- Internal communication
- E-Learning
For my complete services click here.
HERE A SELECTION OF MY EXPLANATORY VIDEO HIGHLIGHTS.
CONVINCED?
THEN CONTACT ME.
I will be happy to advise you and we will find the right way to communicate your content in a focused and efficient way. No matter if it is an explanatory film, image film or product video.
+49 176 4011 4893
info@christofgoers.de
Christof Görs
Motion & Communication
Greifswalder Str. 211
10405 Berlin
Styles:
Graphical
Isometric
Flat style
Live-action film
White board
Pixel art
Hand drawn
Friends
Miriam Barton
Ole Sturm
Konstantin Reinhart
Andreas Melcher
Areas of use
Explanatory video
Explanatory film
E-Learning
Image film
Product video
Recruiting video
Advertising film
Music video
Social media video
App video
Exhibition film
Internal communication
